Krome Design recently helped award winning fine jewellery designer-maker, Jon Dibben, to showcase his stunning Fairtrade white gold Meadow necklace.
We created advertising artwork and carried out some retouching of the image to remove slight specks of dust present when the image was shot. As Jon’s jewellery is handmade with an obsessive attention to detail, it doesn’t need any work other than this.
The advert projects his strong, clean and sculptural design style by placing the emphasis on the jewellery. There are minimal supporting elements other than a strap line and accompanying copy. To add further interest, colour from the necklace is pulled through to the text, in turn drawing the eye back to the piece of jewellery.
Jon Dibben is one of only fifty jewellers worldwide licenced to work with this precious ethical metal. His designs also use Fair Trade gemstones, and are available from his workshop alongside his shop in rural Surrey.
Tags: branding, Graphic Design, Print Design
