Bespoke Responsive WordPress Website Design for Pegasus Finance

By mslightam, 30 July, 2014

Bespoke WordPress CMS Website Design

Following the provision of brand consultancy, website design and build services for The Car Loan Warehouse, Krome Design was asked to re-visit another of the client’s websites, Pegasus Finance; the UK leader in providing competitive horsebox, motorhome and caravan finance options.

Krome Design has worked closely with the client for several years; designing and building  their original websites, providing ongoing support to include SEO, brand and design consultancy, along with website hosting and maintenance.

So as to project a strong, cohesive brand message, it was necessary to bring the site in line with their new Car Loan Warehouse website. However, it was also essential to be sympathetic to the different target demographic to increase traffic, conversions and quality leads.

As with The Car Loan Warehouse project, Krome Design undertook an initial Audience Definition exercise with the client to define the target demographic. This  provided a clear direction for creating graphical designs and when sourcing appropriate image based website content. It could also be used as an internal reference tool for the client when adding and editing their own content via the CMS (Content Management System).

The similarities in business model enabled the site structure and functionality to be pulled through from the Car Loan Warehouse. Colour, style of font, imagery and the tone of text based content helped differentiate the site from it’s partner and project its own unique brand image.

Please contact us to discuss how we can help you improve the effectiveness of your website.

Visit the Pegasus Finance website

‘Krome Design have been instrumental in the success we’ve experienced on the internet. Nothing is ever too much for Matt and the rest of his skilled team, the end product they have created fits our ideas perfectly and we are eager to see an increase in conversions. If you are looking to develop a bespoke website where design and functionality are key to your brief, I would recommend Krome Design with confidence’

Jonathan Le Roux
Director – Pegasus Finance

About the Author

Matt Slightam, Creative Director at Krome Design, has over 15 years’ experience in branding, graphic design and the web design industry. His ethos is for clean, simple and concise GUI design, always with an eye towards ease of use. He has a passion for brand building and a love for illustration, as with most of the Krome Design team he also believes firmly in the importance of a nice cup of tea and a slice of cake.

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