Following the provision of brand consultancy, website design and build services for The Car Loan Warehouse, Krome Design was asked to re-visit another of the client’s websites, Pegasus Finance; the UK leader in providing competitive horsebox, motorhome and caravan finance options.
Krome Design has worked closely with the client for several years; designing and building their original websites, providing ongoing support to include SEO, brand and design consultancy, along with website hosting and maintenance.
So as to project a strong, cohesive brand message, it was necessary to bring the site in line with their new Car Loan Warehouse website. However, it was also essential to be sympathetic to the different target demographic to increase traffic, conversions and quality leads.
As with The Car Loan Warehouse project, Krome Design undertook an initial Audience Definition exercise with the client to define the target demographic. This provided a clear direction for creating graphical designs and when sourcing appropriate image based website content. It could also be used as an internal reference tool for the client when adding and editing their own content via the CMS (Content Management System).
The similarities in business model enabled the site structure and functionality to be pulled through from the Car Loan Warehouse. Colour, style of font, imagery and the tone of text based content helped differentiate the site from it’s partner and project its own unique brand image.
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