Brand Logo & Demo Application Design for AgriWise

By mslightam, 12 July, 2012

AgriWise Brand Logo Design

Logo redesign - original logo in black at top

AgriWise provide applications to help streamline agricultural processes. Krome Design is helping AgriWise with their latest application design requirements, by providing a brand logo design update and application design elements.

The brief for their logo design was to take their current logo (shown here in black) and modernise it, with a firm accent on an agricultural ’chunky’ theme and colour scheme. To this end, we pulled their current bold font throughout the logo lettering, differentiating the two text elements by colour alone, and added a supporting leaf illustration to further enforce the agricultural theme.

The new branding has since been pulled into a demo proof of concept application (for which we supplied design, HTML and CSS elements) and into a PowerPoint template for use in helping to present the demo application.







About the Author

Matt Slightam, Creative Director at Krome Design, has over 15 years’ experience in branding, graphic design and the web design industry. His ethos is for clean, simple and concise GUI design, always with an eye towards ease of use. He has a passion for brand building and a love for illustration, as with most of the Krome Design team he also believes firmly in the importance of a nice cup of tea and a slice of cake.

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