Brand Logo Design for Divisions

By rpullen, 12 November, 2013

Divisions Brand Logo DesignDivisions is the sales arm to the British based, movable wall and sliding folding partitions manufacturer Duvale plc. Duvale has consistently developed, crafted and installed cutting edge designs for over two decades. Clients include Citibank, BMW Park Lane, Virgin Media, Yahoo and Guys Hospital.

Krome Design was approached to review their brand logo, their brief being to refresh and redefine the design rather than starting from scratch. We used a more vibrant shade of the existing logo colour, changed the aspect ratio of the illustrative element to provide an airier, fresher feel that was consistent with their customer base, and incorporated their new strap line.

The new brand logo design better reflects the innovative and forward thinking approach the business has whilst retaining familiar elements. The airier, pared down look is perfectly suited to use with different colour backgrounds and was supplied in formats suitable to high resolution printing, Microsoft Office and on line use.


“Krome was recommended to us from a new member of our team who had used them in the past. We found them not only a pleasure to deal with but their knowledge and experience was apparent in our first meeting. They completed new branding for us which we are all very happy with and will continue to use them in the future”.

Rachel Giles – Sales and Marketing, Duvale plc

About the Author

Rachel Pullen, Head of Business Development at Krome Design, has focused on branding, PR and marketing for the past ten years. She has a love of communication through art, and both the written and spoken word. Combined with her creative eye and analytical nature, this enables her to identify brand strengths, and project them in an easy to digest and visually appealing way.

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