Brand Logo Design for HDI

By mslightam, 10 September, 2012

HDI Brand Logo Design

Brand Logo Design for HDI

HDI provide data analytics for the food and hospitality industry. Krome Design helped HDI by providing ground up brand design services to position their brand comfortably within the technology and data analytics sector.

The logo we created is designed to convey the growth that HDI helps their clients achieve through data analytics; the forms of line and point graphs are mirrored with a series of coloured circles that increase in size, moving dynamically through the i of the HDI.

The brand logo is distinctive yet flexible; it is able to be used in either its core colours of red and grey against a white background, or reversed out against a solid grey or red. We also supplied versions with and without their strapline, to be used dependent upon application.


“Krome Design was recommended to us by one of their existing clients for their expertise and experience with logo, brand and website design. They invested time listening to our business strategy and viewing presentation materials to gain an in-depth understanding of our business, before feeding back their impressions and advice.

They provided cost estimates at every stage, which they kept to, and at no point did I feel they wanted to ‘sell’ us their favourite option. They encouraged our involvement and input, working closely with us throughout – a good interactive process.

We have since approached Krome Design to design and build a website and product demos for two other divisions of our company, and one of our directors with interests in another business has asked for Krome’s contact details. “I like what they have done for us” he said. Proof indeed of satisfaction!”

Jimmy Moir – Director, HDI

About the Author

Matt Slightam, Creative Director at Krome Design, has over 15 years’ experience in branding, graphic design and the web design industry. His ethos is for clean, simple and concise GUI design, always with an eye towards ease of use. He has a passion for brand building and a love for illustration, as with most of the Krome Design team he also believes firmly in the importance of a nice cup of tea and a slice of cake.

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