Brand Logo Design for Mind Pilot

By rpullen, 20 September, 2013

Brand Logo Design for Mind Pilot

Krome Design recently had the pleasure of designing a brand logo for teenage mentoring business, Mind Pilot. The client provided a clear brief and thoughts on accompanying illustrative elements but needed help in realising these and translating them to a design that was pertinent to their company offering.

The logo needed to have gravitas yet, at the same time, approachability. It was also necessary to create a versatile logo for various uses such as business cards, letter heads etc.  along with the potential for the business to grow and provide services for other age groups.

The client was drawn to the RAF logo, its strength and symbolism. Krome Design captured these via use of a positive primary colour, with a clean, non serif font to further emphasise the stability and reliability of Mind Pilot. The addition of wings softened the logo whilst adding an easily recognisable, inspirational and pertinent element that tied in with the logo’s supportive strap line.

About the Author

Rachel Pullen, Head of Business Development at Krome Design, has focused on branding, PR and marketing for the past ten years. She has a love of communication through art, and both the written and spoken word. Combined with her creative eye and analytical nature, this enables her to identify brand strengths, and project them in an easy to digest and visually appealing way.

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