Brand Logo Design for MOit

By mslightam, 14 December, 2012

Brand Logo Design for MOit

Brand Logo Design for MOit

MOit is the parent company of HDI and AgriWise, and provides data analytics services to a number of industries. After the successful rebranding of their sub brands we were also asked to create a brand for the parent company.

MOit provides data analysis to a cross section of industries so we couldn’t focus on a specific industry type to bracket the logo design around. So, instead, we created a graphical concept based upon data analysis; the logo being created around a graphical abstraction of the bell curve, which is often used to help calculate statistical distribution.

As with the HDI and AgriWise logos the clean, simple shapes used within the logo design offers versatility; allowing it to be  used against different coloured backdrops, dependent upon the application.

About the Author

Matt Slightam, Creative Director at Krome Design, has over 15 years’ experience in branding, graphic design and the web design industry. His ethos is for clean, simple and concise GUI design, always with an eye towards ease of use. He has a passion for brand building and a love for illustration, as with most of the Krome Design team he also believes firmly in the importance of a nice cup of tea and a slice of cake.

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