Branding & Brand Design

A brand is the very essence of your company. It helps people to quickly find out what your company offers, what it stands for and the benefits of using your company rather than your competitors.

A typical brand design process can be seen to the right; stating with initial logo designs and selection of typography and colours, moving on to the production of standard templates for Microsoft collateral such as Word and PowerPoint templates and finally website design.

To find out more about brand design select from the tabs below, to view examples of brand logo design:

[review our latest branding projects in our news section]

[visit our logo design page]
Hurricane Branding Initial Designs
Hurricane Branding Initial Designs

Hurricane Exploration Brand Design Concepts Initial Logo Designs

Following preliminary meetings our first step is to present the client with a series of initial designs progressing their graphical brand identity. At this stage we present various graphical concepts, colour and typeface options.

(Shown here for Hurricane Exploration, a leading oil and gas exploration company based in the UK)

[click image to enlarge]

Hurricane Branding Final Logo
Hurricane Branding Final Logo

Hurricane Brand Logo DesignFinal Logo Design

Working closely with the client we then progress the initial logo designs through to final designs, establishing a final typeface and colour selection for both print (CMYK and pantone) and web (RGB).

[click image to enlarge]

Hurricane Exploration Branding Print & Web Applications
Hurricane Exploration Branding Print & Web Applications

Hurricane Exploration Braning print & Online Application ExamplesPrint & Online Application Examples

Initial brand concepts are then pulled through into print and online applications. In the case of Hurricane we produced a series of photo montages representing the main areas of their business to further strengthen their graphical brand identity.

[click image to enlarge]

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The Benefits of Branding

What are the Benefits of Building your Brand?

Your brand gives you direction. Every time you produce-marketing literature, advertising, or even hire a new employee it helps you to make decisions quickly and easily. Does the literature, advertising or prospective employee fit in with your brand and give your company a stronger identity?

For instance you are producing a magazine advertisement but you’re unsure if it covers everything you need to say. If you are in doubt, check to make sure that it fits within your brand code:

  • Has it conveyed your product benefit or benefits?
  • Will it position you to offer something different to or better than your competitors?
  • Is the visual styling depicting your company correctly?
  • Has it conveyed your values and mission so that you connect with your customer quickly on a one to one level?

All these questions can be answered quickly and easily if you have a strong brand identity. Your customers will know who you are, what you have to offer and why they should trust and use your services.

The Brand Code

Your Brand Breaks Down into the Following ‘Brand Code’

  • Product benefit
    What is your product or products benefit to the customer?
  • Positioning (USP’s)
    Why is your company better than or different to that of your competitors? (your unique selling points)
  • Styling
    What characterises the visual style of your company?
  • Mission
    What is the company’s role in society, or the public benefit of the company? (If we didn’t do it for the money)
  • Vision
    The company can define its future: in what market do we want to be?
  • Values
    What makes the company trustworthy as a friend?

How We Can Help

Corporate ID Design – What can Krome do for your Brand?

  • Defining your brand
    Our consultants can look at your current business model and help create your own brand code
  • Visual branding
    Our designers can build the visual aspects of your brand to convey your identity:

    • Logo design
    • Typeface selection
    • Colour selection
  • Brand guidelines
    After the visual branding process we create brand guidelines documentation to help guide in the production of future printed literature both internally and by external agencies. This documentation shows correct use of your company logo, fonts and colours across both print and web
  • Reframing your brand
    We can help you update your current brand to be stronger without losing your corporate identity and focus