How to Build a Brand Guide Coming Soon

By mslightam, 19 October, 2011

Following on from our SEO guide we’ll soon be posting a guide on brand building to help demystify the branding process. By completing our brand guidelines document and doing some background research into the prospective brandspace of your business will be well on the way to building a strong focussed brand.

You can then hand on this info to your designer or design agency to help give them direction when designing your graphical brand identity; or if budget is really tight have a go at creating your own graphical brand (once the business is a little more established you can always get your identity ‘reframed’ by a design agency – that is get them to update your already established identity to better reflect your business offering and brand guidelines).

About the Author

Matt Slightam, Creative Director at Krome Design, has over 15 years’ experience in branding, graphic design and the web design industry. His ethos is for clean, simple and concise GUI design, always with an eye towards ease of use. He has a passion for brand building and a love for illustration, as with most of the Krome Design team he also believes firmly in the importance of a nice cup of tea and a slice of cake.