Online Focus Groups
Online Focus Group Conversation
Krome Design online focus groups provide a web based platform for making online qualitative research easy and accessible. Online qualitative research gives time for more considered responses; on-going engagement provides a more inspiring experience and participants can be from multiple locations and offices, which is especially useful for larger organisations and multi-nationals.
Contact us for further information or to setup a demo project for review.
Online Focus Groups Key Benefits
- Allows participants from multiple offices and locations
- Reduces overheads by not requiring onsite moderator or venue
- No restriction to duration of study or number of questions asked
- Flexible social media style format allows ‘real time’ communication between participants and moderators
- Powerful, flexible and intuitive question interface allows easy addition of image, video and web based content
- Collect quick and uninfluenced ‘real’ feedback on your strategic concepts
- Have a greater understanding as to how your concepts or implementations fit with your brand and how they might be perceived by the target audience
How Can Focus Groups Aid Design?
Online Focus Group Question
The role of focus groups is to explore reactions to alternative creative and strategic ideas and executions, such as gathering reactions to your website content and user experience to make it more effective for your target audience, or working through initial concepts for intranets to ensure a targeted user experience for your workforce.
Focus groups give you a top-line idea of how well the concept or implementation is working, to what extent it is engaging the target audience and if it is communicating the desired messages and having the intended brand impact.
How we use Online Focus Groups
Online Focus Group Project Dashboard
Krome uses online focus groups to allow focus group participants to take part in the research in their natural environment without the pressure or effects of having a moderator present.
Thanks to the real time format participants’ opinions can be given when fresh in the mind allowing projects to be turned around extremely quickly and new angles to be explored instantly. It allows rich multimedia responses and verbatim quotes which bring insight and help decisions to be made as quickly as possible.
Studies can be set up quickly if time is of the essence since the sample does not have to travel to a viewing facility (the costs of which are also removed).
If you would like to find out more about our focus groups and review a demo focus group in action please contact us.