No work is undertaken before we have a complete understanding of your brand, target audience and business goals. This is fundamental to help you reach your full online potential and for us to create a website that is optimised for converting visitors into customers and providing quality leads.
Comprehensive Website Consultancy
We undertake a thorough analysis of your current website content, marketing collateral and market sector. Taking into account your brand position and audience profile, we then advise how best to target your audience; not only in terms of written and visual content but also website functionality.
To ensure the website includes all required content and functionality, a comprehensive Scope and Functionality document is produced, which can then be referenced throughout the project.
A Scope and Functionality document helps identify and breakdown the project into logical stages for review and sign off.
These stages are documented and shared with you via the cloud, allowing transparency at all times. We appreciate the value of clients being able to monitor progress and the benefits of a collaborative process to a project’s success.
Rigorous Design Process
A complete and rigorous design process is undertaken before we implement any build.
Prior to creating design mock-ups for all core pages and functionality we start with ‘wire-frame’ designs to outline the layout of content for each. This stage of the design process allows you to review layouts and feedback comments at an early stage of the project.
It is a time efficient and cost effective way to implement any edits ahead of the more labour intensive graphical design stage which, once reached, will benefit from receiving sole focus towards establishing graphical elements such as font, use of colour and any imagery.
Site Build Optimised for Mobile
Once the designs have been signed off our development team build the site. Each site will be:
- Fully optimised for search engine referencing
- Easily up-datable via WordPress CMS (content management system)
- Optimised for viewing on both desktop and mobile devices
- Built in a development environment allowing your marketing team to add and fine tune content before final sign-off and go-live
Schedules & Payment Plans
We work with you to create a realistic, achievable, project schedule and payment plan that is tailored to your needs.
The project is broken down into quantifiable stages which are easy to review at any point in the process and allows the project timeline to be aligned with marketing budgets.