Search Engine Optimisation (SEO)
All the web sites built by Krome are optimised for referencing and performance in the search engines. We analyse the positioning of your business within its market place, the search terms and key phrases targeted by your competitors and ensure that your web sites own search engine related content is best positioned for competitive performance. In this way we ensure an on-going and sustainable increase in your web site traffic.
In addition to advising on which search terms and key phrases to target, we recommend how to integrate these into your site. This includes the best way to draft content and ensure that all the web sites back end elements are also correctly set up to further enforce SEO. All the content management systems we recommend use search engine friendly URL’s and allow custom meta keywords, description and title for all your sites pages giving you maximum control of your web sites SEO.
We will also advise you on the best way to improve your sites ranking going forwards. One excellent way of doing this is by encouraging inbound links from other web sites, forums and blogs by providing a useful resource related to your business offering. Inbound links from other web sites are viewed upon as recommendations by the search engines and will increase the rank and positioning of your web site over time. This is far more sustainable and stable than swapping links (which the search engines place less importance on) or paying for online advertising.
Should you wish to give your traffic an extra boost initially we can also advise on the best use of advertising revenue and placement of advertising in the search engines such as Google Adwords.
We also supply monthly reports to our clients based upon web stastics gathered from Google Anylitics and recommend the best way to move your site forwards.