Gresham Computing

Brand, website and marketing collateral for award winning global provider of financial software solutions; substantially increasing quality leads

Client Relationship History

Krome Design was approached by Gresham on the recommendation of their Global Marketing Director following previous successful projects provided within the IT sector. We provided Gresham with brand, website design and build services and consultancy. Ongoing projects include brand and website consultancy, and the provision of design for both digital and printed marketing collateral.

Wordpress Website DesignWordPress Site Design Page Mobile ReponsiveGresham Case Study DesignGresham Case Study Design Pages

Primary Project Objectives

Brand

  • Refine existing brand identity and pull through into both print and web collateral utilising Brand Guidelines documentation
  • Increase brand equity, whilst not moving too far away from the initial branding, so as to maintain brand recognition

Web

  • Increase website traffic via organic search results along with conversions and quality leads via the combination of funnelling and Gresham’s targeted marketing campaigns

Gresham Brand Guidelines DesignGresham Brand Guidelines Design

Results (as provided by Google Analytics & Client)

For three month period proceeding launch of new site

  • User sessions doubled
  • Known, quality prospects / leads tripled
  • Recent Project Wins – John Lewis Partnership; Macquarie Group
  • Ranking for key search term ‘reconciliation technology’ no1 in Google

Gresham Exhibition Stand Signage Design