Brand strategy, website and supporting literature for leading provider of corporate drainage services; increasing brand equity and audience recognition

Client Relationship History

Krome Design was approached by Sharps, whose clients include BA, ITV, Wembley, and Ernst & young, to undertake a complete re-brand based on in-depth analysis of their audience profile and brand sector.

Sharps WordPress Website DesignSharps WordPress Responsive Website Design Homepage Responsive

Primary Project Objectives


  • Establish audience profile and brand positioning within market sector
  • Redesign brand identity and pull through into both print and web collateral utilising Brand Guidelines documentation
  • Increase brand equity and recognition within market place


  • Increase website traffic via organic search results along with conversions and quality leads

Supporting Collateral:

  • Pull branding through supporting printed collateral and signage to create a strong, coherent brand identity

Sharps Brand Guidelines DesignStationery Design

Results (as provided by Client)

  • Internal brand awareness and audience targeting improved
  • Industry profile increased
  • Increase in leads via marketing collateral

Exhibition Stand Signage DesignSharps Van Signage Design